Alpha Alliance™ Enables Trading Services Firms to Collaborate and Deliver Industry-Leading Solutions for the Global Financial Markets

Herndon, VA (PRWeb).  July 27, 2011 — CFN Services, Inc., the leading provider of managed high-frequency trading enablement services, today announced the Alpha Alliance™, an innovative network of trading services firms delivering fully integrated and customizable solutions for the global electronic trading market.  The Alpha Alliance brings together best-of-breed trading technologies, applications, and services across the full trading life cycle, from analysis and decision-making, to risk management, execution, and settlement of the trade.

Alliance partners deploy their solutions on CFN ’s Alpha Platform™, a low latency trading infrastructure offering the highest performance for market data delivery and trade execution worldwide.  Technology partners rapidly deploy their applications and services on a proximity hosted platform as part of a comprehensive solution, improving application delivery performance while lowering costs and expanding access to new markets.

Alpha Alliance partners collaborate to develop full service enhanced, customized solutions that best advance the unique trading strategies of their clients. With access to the technical capabilities and market-specific expertise within the Alpha Alliance network, clients and business partners interact in completely new ways.  Trading firms ultimately benefit from having access to the market-leading solutions necessary to remain competitive in today’s rapidly evolving financial markets.

“CFN is very excited to play a pivotal role in taking automated trading solutions to the next level,” said Mark Casey, President of CFN Services. “Bringing the best technology, product and service firms together on one platform enables next-generation trading solutions capable of fully leveraging the rapid growth in global electronic trading. Alpha Alliance members are setting the standard for high performance trading.”

To find out now how Alpha Alliance can bring your trading solutions to the next level

About CFN Services in the Global Financial Markets
CFN Services is a leading provider of managed high-frequency trading enablement services, providing solutions that accelerate market data delivery and trade execution for some of the most sophisticated financial markets participants worldwide. CFN Services operates the low-latency  Alpha Platform™, a high performance low latency global infrastructure that accelerates trading performance for automated traders across key liquidity venues in the equities, options, futures, derivatives, and FX markets. CFN is the sponsor of the Alpha Alliance which is setting the standard for next generation infrastructure and providing leading edge trading solutions. For more information visit CFN Services website

About CFN Services

CFN Services provides high performance network and application delivery solutions for real-time, mission critical applications. Leveraging FiberSource^®, a global network optimization platform, CFN Services builds low-latency private cloud solutions to solve the performance challenges of latency and jitter in distributed IT environments. Whether the application and data are dispersed across town or around the globe, CFN Services deploys turnkey solutions within and between public and private data centers in North and South America, Europe, and Asia. For more information: http://www.cfnservices.com

Press Contacts:

Judy Misbin-May, CFN Services

+1-703-788-6633

judy.misbin-may@cfnservices.com

NEW YORK, NY–(Marketwire – April 14, 2011) - Telx®, a leading interconnection and colocationprovider instrategic North American markets, today announced that CFN Services, a leading provider of managed highfrequency trading (HFT) enablement services, has joined its Financial Business Exchange (FBX), a facility-based infrastructure platform that provides the capital markets community with unmatched proximity, latency and choice. As part of the FBX community in Telx’s world-classdata centers in Chicago and New York City, CFN Services canexpand the geographic reach of its global services by offering financial markets customers secure, low latency access to its Global Managed Financial Exchange Platform.

“CFN is pleased to be part of the Telx Financial Business Exchange, as it complements our Global Managed Financial Exchange Platform,” said Sebastian Yoon, Vice President of Financial Services Solutions for CFN Services. “CFN Services’ Financial Ecosystem seamlessly provides best in class, integrated, single source infrastructure solutions customized for each of our client’s needs, an approach that Telx shares. Partnering with a provider such as Telx FBX augments our ability to offer unique service level agreements, as well as optimized delivery and cost efficiencies for market data and low latency trading infrastructure.

CFN Services’ Global Managed Financial Exchange Platform is comprised of over 100 data centers connecting to thousands of market participants, including clients, brokers, exchanges, clearing houses, CSDs and market data providers in global futures, options, equities and FX exchanges. This platform allows trading firms to receive single vendor support of geographical and asset class diversity trading strategies. CFN Financial Exchange Platform is a vendor neutral infrastructure providing managed solutions for managed hosting, connectivity, hardware, network device monitoring, management and reporting, ensuring that each CFN client has the ability to receive the best solution to meet individual trading strategy; no two firms have the same exact needs.

“By participating in the Telx FBX, CFN Services has the competitive edge to offer key market participants direct access to its Global Managed Financial Exchange Platform through low latency network connectivity in a secure, strategic location,” said Michael Cattell, Vice President of Financial Markets for Telx. “Telx continues to add high value members to our FBX community, who leverage the many benefits of the direct connections available in our recently expanded New York and Chicago facilities.”

About Telx Financial Business Exchange (FBX)Telx Financial Business Exchange (FBX) is a high value community of financial exchanges, market data providers, order management vendors, independent software vendors, buy-side and sell side firms — all colocated in secure, Telx-managed data centers and interconnection facilities. FBX offers ultra low-latency connectivity, proximity hosting and direct market access to a growing list of the most important financial exchanges. Telx’s financial markets colocation facilities, strategically located at 111 8th Avenue in New York City, 100 Delawanna Avenue in Clifton, N.J., 350 East Cermak Road in downtown Chicago, and 300 Blvd East in Weehawken, NJ, provide customers an ideal environment to grow and manage their businesses by placing their networks in proximity to their key suppliers, partners, and customers, along with hundreds of leading telecom and data service providers. For more on the advantages of the Telx FBX, download this free financial markets case study.

About CFN Services
CFN Specializes in delivery of high performance networks, specifically for low latency global financial exchange connectivity, as well as delivering on the promise of 4G networks for mobile operators, by leveraging the first massively optimized, distributed virtual global data center infrastructure, developed by CFN. This infrastructure platform was designed to avoid undue latency and optimize efficiency and reliability; constructed using knowledge from CFN FiberSource®, a proprietary transport database planning platform. CFN enables carrier, enterprise, and government network operators to optimize their IT Infrastructure across the key network variables of latency, diversity, bandwidth, and cost. For more information: http://www.cfnservices.com.

About Telx
Telx is a leading provider of interconnection, colocation and business exchange services in strategic, high demand North American markets. With 15 premier facilities, Telx increases speed to market and reduces connectivity costs by providing direct connections to the industry’s highest performance networks and access to more than 880+ customers, including leading telecommunications carriers, ISPs, content providers and enterprises. Telx is a privately held company headquartered in New York City with four facilities in the New York Metro area, two facilities in Chicago, two facilities in Dallas, three facilities in California, (Los Angeles, San Francisco, and Santa Clara) and facilities in Atlanta, Miami, Phoenix and Charlotte, N.C. For more information about Telx, visit www.telx.com.

At CFN Services, we were looking to expand the reach and services offered on our High Performance Low Latency Global Exchange Infrastructure. We were looking for a data center that would allow us to help market data providers deliver low latency news feeds to their financial services clients.

A component of the CFN High Performance Global Exchange is the ability for market data providers to have a single source solution for low latency global delivery of their news feeds.  Specifically, this data center selection process was the expansion of the CFN High Performance Low Latency Global Exchange Infrastructure initiative.  Read full story

In the beginning, data centers were giant buildings housing a single, vacuum tube‐driven computer, tended to by people in white lab coats whose main job was changing the tubes as they burned out. Today’s data centers are so much more complicated that it’s likecompletely different industry: We notonly have dozens or hundreds or even thousands of servers to worry about, but now we’re starting to outsource  specifc services—like email,  spam filtering, or customer relationship management (CRM)—to Web‐based companies  selling “Software as a Service (SaaS)” in “the cloud.” How do we manage it all, to ensure that all of our IT assets are  delivering the performance and service that our businesses need? Download Now

Cloud computing is the talk of the town. What is all the buzz about? Cloud computing provides companies the ability to quickly and cost effectively deploy new hardware, storage and software solutions. Cloud Computing avoids the need to utilize large capital budget investments to introduce new applications and solutions to the Enterprise.  Cloud computing also supports our new mobile world. Moving the applications and infrastructure to the cloud makes them available from any device – providing the ability to work anywhere anytime and have full access to the entire infrastructure required.

With all the good news about cloud computing what are the issues? The number one issue is latency. What is latency? It is the time it takes for a signal to travel from one point to another in telecom networks.  Businesses’ increased reliance on telecom networks and improved processing speeds for computer networks and the Local Area Networks (LANs)/Wide Area Networks (WANs) that interconnect them, have combined to make the speed at which a signal travels in a telecom network more noticeable and critical.  Technologies such as cloud computing cannot be successful if the end user does not have a good experience.

Applications which are most susceptible to latency are those which depend most heavily on high transaction rate processes which drive CPU per second cycles, memory and storage read/write requests, and server requests. Examples of latency sensitive applications range from multimedia streaming, video transcoding, multi-player network gaming to telesurgery and computerized trading. CIOs operating private clouds as well as large cloud service providers need a flexible and robust network architecture that reduces latency to acceptable levels for their particular application.

Cloud computing networks are moving away from the typical three-layer switching topology in which access switches are connected to a large pool of aggregation or distribution switches that are then connected to the core. The concern with the traditional model is latency — it forces packets to stop at hops at every layer and doesn’t provide any-to-any communication between the hundreds of servers and migrating VMs (virtual machines) necessary in a cloud environment.

It is expected that, over time, enterprises will build cloud networks with a distribution layer of 10 GbE switches (and ultimately 40 GbE and 100 GbE once these standards are approved) that is flattened or broadened out, becoming the communication link between servers with as few blocks as possible. This middle layer of Ethernet switches will be built as a larger fabric so that enterprises can manage them as one or a couple of large switches.

How do you choose the correct connectivity that will take into account all of these latency variables? You want to go with a partner that has a reputation for managing latency and has always designed on layer 1 transport. CFN Services has been established as the low latency leader in the financial services electronic trading market. Where a millisecond of latency can mean the difference of a million dollars, gaining a reputation as the low latency leader provides CFN Services unprecedented credibility.  CFN Services Global Low Latency Exchange Infrastructure separates itself from other networks because CFN is a not a carrier. CFN has built a custom “community” Trading Cloud on this infrastructure which enables many major trading firms to compete at the speed of light. The network performance demands in this type of environment are unrivaled by most enterprise cloud requirement.

CFN Services is carrier neutral provider who designs and implements low latency networks. CFN understands all the variables and components of latency and has optimized their Global Low Latency Exchange Infrastructure to reduce any undue latency.  Take advantage of the network that is supporting major banks and trading firms for your cloud computing. Hit the ground running by partnering with CFN and take advantage of COATS – Cloud Optimized Access and Transport Services and their already optimized Global Low Latency Exchange Infrastructure and ensure you have the reach and low latency required to support your cloud strategy.